Think of black hat tactics like you think of a magician’s hat, it’s full of tricks you can’t see. This black hat might produce stellar results, but in the end, it’s a quick fix. This is true with black hat SEO tactics, they might be tricking search engines into giving you good rankings, but once Google figures out your tactics, you can be penalized and lose all visibility. White hat SEO tactics on the other hand, are smart and strategic ways of enhancing your SEO. These will give you organic results that will continue to bring you higher up on the search engines. We have compiled a list of black hat techniques VS white hat techniques for a better understanding for you.
Black Hat Tricks for SEO
Keyword Stuffing – This occurs when content is stuffed with keywords in unnatural ways.
Posting Links in Unnatural Places – This is from posting links on comment threads, or on blog posts without there being a reason for it.
Adding Pointless Pages On Your Website – This can include adding a page with only a couple of sentences with keywords or words that will attract visitors, but not include any information for them.
Using Paid Links – Paying anyone to create links to your website.
Linking Websites Together – Linking a low ranking website to a high ranking website will help raise the low ranked website up.
Your patients and website visitors are coming to your website for one reason, to learn about your dental practice and the procedures you offer. Therefore, using black hat tricks is not going to benefit your directed audience in any way. Black Hat techniques might give you fast results, but they are not helping your website become a better experience for your visitors or long term SEO.
White Hat SEO
Original, High Quality Content – Using original content written with SEO in mind will benefit your website the most.
Internal Linking – Linking between pages on your website will help users and search engines crawl through your website.
Blogging – Blogging not only creates more content about your area of expertise, but it gives more pages for ranking and internal linking.
Posting Links in Natural Places – Linking on natural places such as posting links to your practice’s Facebook to your website or vice versa.
Using Keywords Naturally – This includes placing keywords throughout content in natural ways, and without overusing them.
Now that you can see the obvious differences between black hat and white hat SEO tactics, it makes more sense to invest in white hat strategies. Contact Dental Affiliate to learn more about the SEO we offer to our clients. We never use black hat strategies, all of our results are organic and here to stay.