Blogging is more than just a hobby, it can positively impact your website and the experience of your website visitors. There are many ways you can use your blog to enhance visitor’s website experience. First and foremost, you can use it as a tool to educate your patients about the latest news in the dental world and information about procedures you offer. This provides your current patients with the latest information all the time and helps you attract new patients.
80%of consumers trust information and advice on blogs
Website traffic increases up to 30%when there are at least 20 blogs posted
Reading custom content makes about 60%of consumers feel more positive about a business
When you regularly post about dental news, procedures and other information, it gives you more credibility because it shows you stay on top of the latest news, and care about keeping your patients updated. When you regularly provide advice for your patient’s concerns in laymen language, it shows you care about educating your patients without trying to sound too educated for them to understand.
Enhance Social Media Marketing
Sharing links to your latest blogs on social media is a strategic way to always have something to post. Sometimes it can be hard to think of new things to post on your business social media pages. Having a regular blog makes this easy! This is also a terrific way to show your followers when new blogs have just gone up. Being active on social media is just as important as being active on your website.
Show Your Brand and Personality
If you decide to add your own blogs to your website as opposed to the blogs we add through content marketing at HippoMedical, this is a way to showcase your personality and brand. You can add personalized blogs about stories about patients, or tooth friendly recipes, or even writing an opinion piece about a procedure or discovery in the dentistry field. You can also use your blog to make announcements about your practice, news about any employees, or recent community service events you have attended. Having personalized blog posts in addition to educational posts improves your credibility and helps enhance your brand and personality.
Increase New Patients
You may gain a new patient through your blog. This can happen when they Google a topic you have written about on your blog, like FAQs about Invisalign. Your blog link can easily get clicked on, and after reading your content, the patient may have liked what you wrote just enough to give you a call and set up an appointment.
Boosts SEO (just a little bit though)
One of the top reasons to blog regularly on your website is to boost SEO. Whether you are in a competitive market or not, having some help with your SEO is never a bad idea. Boosting your SEO means you will drive more traffic to your website and as a result, acquire more new patients. The more content you have and the more you update your website, the more Google preferences the website. Blogging can also help you be found under long-tail keywords.
Learn More About Content Marketing at HippoMedical
If you are interested in starting a dental blog but aren’t sure where to start, consider our content marketing options at HippoMedical. We can help strategize blog posts that not only enhance your website by boosting SEO but provide more information for your patients and prospective patients. Contact us today to learn more!